Monday

Chair:
Noreen Krall, VP and Chief IP Counsel, SUN
Vice chair:
Mats Pårup, Senior Advisor, CIP Professional Services, Former Global Head of IP, Novartis International

Rapidly, technology and knowledge-based companies are becoming increasingly open in their approach towards technology sourcing, collaboration and exploitation. Companies are opening up to improve R&D performance and to create additional exploitation opportunities.

However, opening up, while ensuring appropriate governance over key intellectual assets, requires a balance between ownership interests and creative exchange. This implies a need for new organizational capabilities and structures, sophisticated IP and contract management, and new business tools.

The "Open Innovation Track" at CIP FORUM 2009 will gather the international corporate thought leaders in the field to discuss issues such as organizing and culture challenges, standards, patent pools, licensing, revenue sharing and open business models across industries for SMEs as well as multinational corporations.

Time	Topic	Speakers
14:00-14:15	Chairman’s Introduction	Noreen Krall, VP and Chief IP Counsel, SUN
14:15-15:00	Creating IP-Based platforms for Open Innovation	Keith Bergelt, CEO, Open Invention Network
15:00-16:00	Creating and Exploiting Market Opportunities through Open Innovation	Lucas Hulsmann, Associate director - EMEA In- & Outlicensing / External Business Development, Procter & Gamble Hans Persson, Innovation Director, AB Volvo Technology Bill Brox, President IMEGO Mark Wilson, Director Collaboration Management, GlaxoSmithKline
16:00-16:30	Coffee Break
16:30-17:00	Innovation creation of the future - overcoming geographical, physical and financial boundaries using virtual worlds	Christian Björkman, Special Projects Director, Mindark
17:00-18:00	An Open Innovation Driven Value Chain - LINUX from Developer to End-User	Robert Tiller, Vice President, Red Hat Noreen Krall, VP and Chief IP Counsel, SUN Jan Ljungberg, Professor in Informatics, University of Gothenburg